Tactic B4.3

Sedona Brand (mid-term goal)

Focus new development efforts to reinforce authentic Sedona experiences, support community values, and align with key brand themes.

New Sedona experiences should align with key brand themes of the SCC&TB, which include Outdoor Adventure, Arts & Culture, and Wellness – all interwoven with sustainability.

New experiences should differentiate Sedona from competitors and provide authentic opportunities that align with community values, whether outdoor recreation, spiritual art and wellness, or others. 

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IMPACTED PILLARS 

TIMEFRAME Mid-term (2-3 years)

LEAD PARTNER SCC&TB

SUPPORTING PARTNERS City of Sedona, Sedona Businesses, Local First Arizona

ALIGNING RESEARCH Resident Survey, Business Survey, Nonprofit Focus Group, Industry Best Practices

TARGET / STATUS TO DATE

1. Identify how new reinvestment efforts address authenticity of Sedona and values
2. Benchmark through surveys