Tactic B4.2

Experiences (mid-term goal)

Pursue more experiences in which both visitors and residents are attracted – promote shared spaces, increase integration.

Sedona’s mix of festivals and events resonate with and connect visitors and residents. More of these experiences will build additional connections and demonstrate how the visitor industry enhances residents’ quality of life.

The Sedona Reinvestment Committee can seize this opportunity to address the interests of visitors and residents.

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IMPACTED PILLARS 

TIMEFRAME Mid-term (2-3 years)

LEAD PARTNER SCC&TB

SUPPORTING PARTNERS City of Sedona, USFS, State Parks

ALIGNING RESEARCH Resident Survey, Business Survey, Nonprofit Focus Group, Local Input, Industry Best Practices

TARGET / STATUS TO DATE

1. Identify how new reinvestment efforts speak to both residents and visitors
2. Benchmark through resident surveys
3. Benchmark through visitor surveys