HomeSustainable Tourism PlanFour PillarsResident Quality of LifeObjective B4 Objective B4 Develop sustainability-focused experiences B4: Develop new sustainability-focused experiences that resonate with both Sedona residents and visitors In This Section Tactic B4.1 Sustainability Thinking Tactic B4.2 Experiences (mid-term goal) Tactic B4.3 Sedona Brand (mid-term goal)