Tactic B4.1

Sustainability Thinking

Spur the Sedona Reinvestment Committee to incorporate sustainable thinking in all future initiatives.

The SCC&TB develops new visitor experiences that resonate with both guests and residents through its Sedona Reinvestment Committee (formerly the Tourism Product Development Committee). New experiences add to Sedona and reinforce its brand identity.

This tactic would integrate sustainability principles into consideration of new concepts to ensure Sedona is acting on its commitment to be a leader in sustainability practices.

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IMPACTED PILLARS 

TIMEFRAME Short-term (12-18 months)

LEAD PARTNER SCC&TB

SUPPORTING PARTNERS Keep Sedona Beautiful, Sustainability Alliance

ALIGNING RESEARCH Local Input

TARGET / STATUS TO DATE

1. Identify how new reinvestment efforts reinforce sustainable practices TARGET = TBD / STATUS = TBD

PROGRESS TO DATE

Sedona Reinvestment Committee Expansion

Spur the Sedona Reinvestment Committee to incorporate sustainable thinking in all future initiatives.

FY21 & FY20: The Sedona Reinvestment Committee priorities currently reside in the SCC&TB’s Sustainable Tourism Advisory Committee and the Sustainable Tourism Action Team. The SCC&TB is working toward a new definition of the role and responsibilities of the SRC. The action teams notated above are advancing sustainability thinking in all initiatives in which the SCC&TB is engaged.