Status of the Work | Visit Sedona

Status of the Work

Tactical Metrics

Success-tracking metrics for every tactic in the Plan have been refined through the direction of the Sustainable Tourism Action Team (STAT).  Progress requires developing non-existent baseline data in many cases.  This is a collaborative process.  The Plan has four pillars of work, each of which is comprised of tactics and their respective status of work:


Resident Quality of Life

Quality of the Economy

Visitor Experience


Dynamic Metrics

The overarching metric that will be used to gauge overall success of Environmental Pillar is the “perception of sustainability” with three target audiences:  visitors, businesses and residents.  Business results are collected annually through a Chamber of Commerce survey; visitor information is collected through ongoing surveys to visitors who have requested information from the SCC&TB; and, a resident survey completed by the City of Sedona via the National Citizen’s Survey.