Status of the Work
Tactical Metrics
Success-tracking metrics for every tactic in the Plan have been refined through the direction of the Sustainable Tourism Action Team (STAT). Progress requires developing non-existent baseline data in many cases. This is a collaborative process. The Plan has four pillars of work, each of which is comprised of tactics and their respective status of work:
Dynamic Metrics
The overarching metric that will be used to gauge overall success of Environmental Pillar is the “perception of sustainability” with three target audiences: visitors, businesses and residents. Business results are collected annually through a Chamber of Commerce survey; visitor information is collected through ongoing surveys to visitors who have requested information from the SCC&TB; and, a resident survey completed by the City of Sedona via the National Citizen’s Survey.
