Business Survey Findings
Plan developers collected data via an email survey of businesses provided by the Sedona Chamber. 262 completed surveys were received.
- Approximately three-quarters of Sedona businesses have with fewer than 10 employees. Just over half of the owners live in the City of Sedona.
- 37 percent say all of their employees live in Sedona; 27 percent say more than half live in Sedona.
- Business owners have a strong understanding of tourism’s role in the overall economy.
- Just over half say tourism should have about the same economic impact in the future as it has currently. The remainder are roughly equally split between saying tourism should play a greater role versus a lesser role.
Just over half of business respondents consider themselves to be in the tourism business.
Eighty-four percent recognize they benefit from the tourism industry.
Businesses rank tourism as the top most-acceptable economic development for Sedona, a significant variance from residents, who choose ‘medical/health’ as number one.
Businesses support sustainability practices, particularly “Leave No Trace” principles and supporting businesses where spending is locally retained.
- Businesses rate limited litter, clean air and water, conservation of natural areas, and cleanliness as the most important factors to Sedona’s quality of life.
- Businesses express dissatisfaction with overcrowding of roads, trails, in the Uptown area, lack of diversity in the economy and real estate costs.