Tactic B1.2

Encouraging Walkability

Develop programs and resources that enhance the walkability of Sedona and encourage visitors to leave their cars.

While the Transit Study and Sedona in Motion will provide infrastructure and resources to moderate congestion, engaging visitors to use them will be critical.

The SCC&TB has developed WalkSedona.com, which gets visitors out of their vehicles and walking to many of Sedona’s key experiences. Supporting partners will work with SCC&TB to add ways to encourage visitors to explore
Sedona on foot. This tactic will also focus on encouraging business promotion of these programs.

The City of Sedona is undertaking a Bicycle & Pedestrian Master Plan which will identify improvements such as sidewalks, pathways, trail connections and access. 

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IMPACTED PILLARS 

TIMEFRAME Short-term (12-18 months)

LEAD PARTNER City of Sedona

SUPPORTING PARTNERS SCC&TB, Sedona Businesses, Local Media, Land Managers, Verde Valley Cyclists Coalition, Sedona Mountain Bike Coalition, Sedona Red Rock Trail Fund

ALIGNING RESEARCH Resident Survey, Business Survey, Visitor Survey, Local Input

TARGET / STATUS TO DATE FY22

1. Benchmark annually through visitor surveys TARGET = TBD / STATUS = TBD
2. Estimate of trail and sidewalk uses TARGET = TBD / STATUS = TBD
3. WalkSedona.com page views TARGET = 12,000 / STATUS = 7,209

PROGRESS TO DATE

Walkability

Develop programs and resources that enhance the walkability of Sedona and encourage visitors to leave their cars.

FY22:  As of 12-14-2021, WalkSedona.com had 5,423 sessions and 6,652 page views. 

FY21:  Statistics, WalkSedona.com had 8,575 sessions and 10,503 page views. The SCC&TB did plan to update the Gallery Art Walk, but it was postponed.

FY20: The SCC&TB continued to improve WalkSedona.com and promoted it extensively through their Consumer eNewsletter, Experience Sedona Guide, in-room videos on Sedona Now, and social media.