Tactic C1.3

Overtourism Factors (mid-term goal)

Develop and report on a range of dynamic indicators of overtourism factors and adjust accordingly.

Additional “overtourism” indicators will improve understanding of periods when visitor flows are creating challenges, as well as helping evaluate the effectiveness of mitigation efforts during peak periods.

New indicators will likely include traffic congestion levels at key locations, travel wait times, helicopter noise trends, pedestrian volumes in heavy-use areas, volumes at key USFS trails, number and utilization of STRs, water and wastewater volume, and levels of negative reviews on social media channels.

KPIs will be presented in an easy-to-read dashboard for consideration by a wide range of interested parties.

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IMPACTED PILLARS

TIMEFRAME Mid-term (2-3 years)

LEAD PARTNER SCC&TB

SUPPORTING PARTNERS City of Sedona, ADOT, Land Managers

ALIGNING RESEARCH Resident Survey, Business Survey, Public Input, Industry Best Practices

TARGET / STATUS TO DATE

1. Traffic congestion levels
2. Trail use
3. Trailhead parking
4. Other crowding metrics
5. Range of approaches used to communicate to visitors and its effectiveness