A New Chapter for Sedona Symphony - and New Opportunities for Local Businesses - Visit Sedona Blog

A New Chapter for Sedona Symphony - and New Opportunities for Local Businesses

This summer, we unveiled a refreshed visual identity, a completely rebuilt website, and our 2026 - 2027 concert season - an important milestone in the continued evolution of one of Sedona's most beloved cultural organizations.

While the music remains at the heart of everything we do, several new initiatives are helping us expand our visibility, strengthen community partnerships, and create new opportunities for engagement throughout the region.

A New Look for a New Era

Our new visual identity was designed to reflect the unique relationship between music and place that defines the Sedona Symphony experience.

Some people see Sedona's iconic red rock formations in the logo. Others see sound waves. Still others see the colors of a Northern Arizona sky. We see all three.

The result is a clean, modern identity that feels distinctly Sedona while providing a flexible visual system that will carry through our website, concert programs, advertising, social media, and community partnerships for years to come.

A Growing Partnership with Enchantment

We're proud to welcome Enchantment as Sedona Symphony's first corporate season sponsor.

In addition to hosting our incredible guest soloists, Enchantment will partner with the Symphony on a limited series of intimate Salon Sessions featuring these visiting artists and Symphony musicians in a setting designed to bring audiences closer to the music.

These events represent an exciting expansion of the Symphony experience beyond the concert hall and create additional opportunities for visibility, collaboration, and community engagement.

Investing in Artistic Excellence

The coming season also marks a significant artistic milestone.

Thanks to the generosity of major donors and season sponsors Devon LeHar and Richard Barrett, Sedona Symphony is expanding its string section, allowing the orchestra to perform larger works with greater depth, richness, and impact.

This investment strengthens the artistic experience for audiences while helping position the Symphony for continued growth in the years ahead.

A Stronger Community Presence

The Symphony's evolution extends beyond the concert hall. Last season, audiences embraced new initiatives including Maestro Will White's pre-concert talks and post-concert gatherings that created new opportunities for patrons to connect with the music, the musicians, and one another. The organization continues to explore additional ways to deepen those community connections in the seasons ahead.

"Sedona Symphony is reaching more people and creating more ways for audiences to connect with the music than ever before," said Dawn Hagin, General Manager of Sedona Symphony. "Between our growing partnerships, expanded artistic programming, new initiatives at Enchantment, and a refreshed public presence, this is an exciting moment for the organization—and a wonderful opportunity for local businesses to be part of that growth."

Why This Matters for Local Businesses

For local businesses, there has never been a better time to align with Sedona Symphony.

As the Symphony grows, so does its reach.

Our full-color concert program is distributed throughout the season and remains in patrons' homes long after performances conclude. Combined with our expanded marketing efforts, growing partnerships, and renewed public visibility, it offers businesses a meaningful way to connect with engaged audiences while demonstrating support for the arts and cultural vitality of our community.

Advertising in the Sedona Symphony concert program is more than a marketing opportunity - it's a visible investment in an organization that helps make Sedona such a vibrant place to live, work, and visit.

As we begin this new chapter, we invite local businesses and community partners to join us.

Together, we're building the future of live orchestral music in Sedona.

For information about advertising and partnership opportunities, visit sedonasymphony.org or contact the Symphony directly at executivedirector@sedonasymphony.org