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More than a market, the Heritage Festival is an unparalleled opportunity to experience the diverse Indigenous cultures of the Colorado Plateau region, which has been inhabited for thousands of years. Established in 1930 as the Hopi Craftsmen Show, the Heritage Festival has gone through many changes over the years. The 2023 Heritage Festival returns as an all-inclusive event, making room to include the Acoma, Apache, Diné (Navajo), Havasupai, Hopi, Hualapai, Pai, Ute, Yavapai, and Zuni.