Launch and promote training programs around the needs of employees and employers.
Visitors spend significant amounts in Sedona and have high expectations of the products and services they receive.
It is critical that employees of tourism-related businesses are fully trained regarding the destination itself and the appropriate ways to interact with visitors.
This tactic develops training resources including classes, supplemental materials, online forums, or mentoring programs to enhance employee professional and leadership skills.
TIMEFRAME Mid-term (2-3 years)
LEAD PARTNERS NACOG, Yavapai College
SUPPORTING PARTNERS SCC&TB, Northern Arizona University, Arizona State University, Small Business Development Center, Regional Business
Development Center, City of Sedona Economic Development Department, Verde Valley Regional Economic Organization, Sustainability Alliance
ALIGNING RESEARCH Business Survey
- Range of training initiatives
- Number of participants in training programs
- Benchmark through visitor satisfaction surveys