Tactic C3.1

Destination Funding Comparison

Review current tourism funding levels in the context of competitive destinations.

 By ordinance, the SCC&TB tourism management responsibilities are funded by 55% of bed tax collections within Sedona. There may be times in which tourism management funding sources are evaluated, and as part of such a review, benchmarking to other comparable, competitive destinations should be undertaken, creating a foundation for any recommended changes or refinements.

---

IMPACTED PILLARS

TIMEFRAME Short-term (12-18 months)

LEAD PARTNERS City of Sedona, SCC&TB

SUPPORTING PARTNERS Advisors, Industry Experts, Sedona Lodging Council

ALIGNING RESEARCH Industry Best Practices

TARGET / STATUS TO DATE
1. Demonstrate funding levels in context of similar destinations

PROGRESS TO DATE

Funding Analysis 

Review current tourism funding levels in the context of competitive destinations.

Completed on an annual basis.