Sedona Chamber of Commerce & Tourism Bureau
Kegn Moorcroft, Director of Communications
928.204.1123 (ext. 170)
FOR IMMEDIATE RELEASE
Sedona Chamber Visitor Website Wins Silver Adrian Award
SEDONA, Ariz. (February 15, 2018) – The Hospitality Sales & Marketing Association International (HSMAI) will honor the Sedona Chamber of Commerce & Tourism Bureau with a Silver Adrian Award for their new experiential website for its winning entry in the 61st annual Adrian Awards, the largest and most prestigious global travel marketing competition.
In 2016, the Sedona Chamber of Commerce & Tourism Bureau (SCC&TB) elected to reimagine their digital marketing platform to better showcase Sedona’s unique travel experiences. The team partnered with Tempest to establish an updated user interface to tell the story of Sedona and set the tone for the travel experience through a collective fusion of outdoor adventure, wellness and spiritual, and arts and culture options.
The final website expertly positions VisitSedona.com as a refined, adventurous, and majestic vacation destination. Large-format photography and experiential HTML5 HD videos immerse website visitors in the inspiring and sophisticated travel experience, creating a memorable first impression. Thoughtfully integrated user-generated content adds a personal touch to key pages throughout the website, while suggested itineraries help guide the visitor to travel planning possibilities that complement their unique travel style.
Special thanks to Tempest, a full-service digital marketing agency serving travel and tourism brands. Tempest offers a comprehensive suite of in-house digital marketing services and consultation packages that adapt to the needs of destination marketers. A true partner for DMOs, Tempest works with more than 150 organizations in the travel and tourism space. Each website Tempest creates is highly customized for the unique needs for the individual destination, blending industry-leading technology with experiential design to showcase the uniqueness of each destination brand.
“The theme of this year’s Adrian Awards is ‘Be a Travel Marketing Super Hero.’ It’s fitting because the winners have all taken bold and dynamic approaches that inspire and advance the hospitality industry as a whole.” Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We look forward to celebrating these trailblazers and sharing their exceptional work at the Adrian Awards Gala.”
The Sedona Chamber of Commerce & Tourism Bureau will be honored during the HSMAI Adrian Awards Gala on February 20, 2018. The Adrian Awards Gala will celebrate award-winning work, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.
Winning entries will be viewable in the winners’ gallery on the Adrian Awards website and in a special article. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.